ABOUT US

The Day I Realized My Son Wasn't Safe

In 2020, George Floyd was murdered. And we made a decision that would change our family's life forever.

The American Dream (Until It Wasn't)

My name is Sandra Kemayou, and I loved America.

I believed in the American Dream. I chased it. I worked for it. I built it.

I'm originally from Cameroon, but I came to the United States with ambition and hope. I built a successful coaching business. I helped over 1,000 entrepreneurs create profitable ventures — collectively generating $50M+ in revenue. I lived in Frisco, Texas. I followed the rules. I was a law-abiding citizen.

I thought we were safe.

The Moment Everything Changed

Then George Floyd happened. May 25, 2020.

I watched that video. And something shattered inside me. Not just grief. Not just rage. Terror.

Because I looked at my son, and I did the math.

In about 4 years, he'd be old enough to drive. Old enough to get pulled over. Old enough to be seen not as Sandra's son, not as an African, not as a kid from Frisco who follows the rules.

He'd be seen as a Black person.

And in America, that can be a death sentence.

It didn't matter that we lived in a nice neighborhood.
It didn't matter that we were law-abiding.
It didn't matter that I had worked so hard to give my kids every advantage.

We were in danger. And I needed to fix this immediately.

What I Wanted for My Kids

I grew up in Cameroon. And I remember what real freedom felt like.

1. The freedom to go play outside without my parents being terrified

2. The freedom to walk 3 miles alone to dance practice

3. The freedom to never wonder if my skin color made me a target

4. The freedom to be connected to my roots, my culture, my people

I wanted that for my kids.

Not the illusion of safety. Real safety.
Not tolerance. Belonging.
Not the constant code-switching. Freedom to just BE.

So in 2021, we made the move. My husband, our 3 kids, my mother, and I relocated to Gambia.

The Reality of the Move: There Was No Playbook

When we decided to move, there was no Make Money in Africa platform.

No guide.
No roadmap.
No one breaking down the real numbers, the real process, the real challenges.

We figured it out as we went.

And we made mistakes:

1. Visa delays that cost us thousands

2. Housing that wasn't what we expected

3. Financial planning that needed serious adjustment

4. Cultural reintegration that was harder than we anticipated

But you know what we got right?

Our kids are free.

They play outside without fear.
They walk to their friends' houses alone.
They don't code-switch.
They don't wonder if they're "too Black" or "not Black enough."
They're just... kids. African kids. Home.

And my mother? She retired in dignity, on the continent, surrounded by her grandchildren.

That's worth every mistake we made.

Why Make Money in Africa Exists

Here's the truth: I can't let you make the same mistakes I made.

I'm a coach. That's what I do. I see the path people struggle with, and I create the roadmap so they don't have to.

Make Money in Africa is the platform I wish existed when we were planning our move.

It's for:

The Black parents who had the same George Floyd moment I did
The diaspora Africans who are exhausted by the toll of living as "other"
The professionals who want to contribute to Africa's growth, not watch from abroad
The families considering relocation but paralyzed by the unknownsHere's some stuff

This isn't about running away. It's about running toward something.

Toward freedom. Toward safety. Toward home.

What I Believe

Africa for Africans. Africa for Builders.

Right now, there are two things happening on the continent:

Africans bringing their skills, capital, and ideas home — building, investing, contributing
Others coming to extract — profiting from Africa without building it

I'm here for option 1.

And I believe this: Nobody's coming to save us.

Either we build Africa's future, or we watch others profit from it.

The choice has always been ours.

What Success Looks Like

In 10 years, here's what I want to see:

Thousands of Black families who relocated because they chose freedom over fear
Diaspora Africans who retired their parents on the continent in dignity and comfort
Businesses that employ 50, 100, 1,000 people because we brought our skills and capital home
Every African country with its own "Year of Return" — not as tourism, but as economic homecoming
A generation of African kids who grow up truly free — never having to code-switch, never having to fear being themselves

That's the African Dream.

And it's not built by waiting. It's built by people like you who decide: enough fear. Time to build.

How I Help

Through Make Money in Africa, I:

📺 Tell the Truth
On YouTube and social media, I break down what it really costs to live in Africa, what business opportunities work, and what relocation actually looks like. Over 10,000 people have watched because they're done with the hype — they want the receipts.

📧 Share Weekly Insights
Through my free newsletter, I send real information to help you plan, decide, and execute your African Dream.

🤝 Guide Families & Individuals
I've helped diaspora Africans purchase land without getting scammed, plan their relocations, and avoid the costly mistakes I made. Because you shouldn't have to figure this out alone.

💼 Coach & Consult
For over 7 years, I've coached entrepreneurs to build profitable online businesses. I also consult companies entering African markets. I know both sides — building businesses abroad and building them in Africa.

🏢 Build & Employ
I've built and managed a team of 7 in Nigeria for the past 5 years. I understand how business actually works on the continent — not in theory, but in daily practice.

Life in Gambia

When I'm not creating content or helping others plan their moves, I'm:

Watching my kids play outside without terror gripping my chest (still gets me emotional)
Navigating the beautiful chaos of West African markets
Building community with other diaspora returnees (we need each other)
Teaching my kids about their heritage through lived experience, not vacation
Figuring out generators, power outages, and all the infrastructure quirks (if you know, you know)

This life isn't perfect. But my kids are free.

And I wouldn't trade that for anything.

This is your INVITATION

If you've had your George Floyd moment — the moment you realized "safe" is an illusion where you are right now...

If you're exhausted by code-switching, by being "other," by building dreams that don't include you...

If you want your kids (or future kids) to grow up knowing what real freedom feels like...

You're in the right place.

I can't promise it will be easy. But I can give you the roadmap I didn't have.

Start with the African Relocation starter Kit— it's free, and it's the starting point.
Watch the YouTube channel for real breakdowns.
Read the weekly newsletter for ongoing guidance.

And if you're ready for personalized help, let's talk.

The African Dream is waiting. Not for permission. Not for perfect timing.

For you to decide.

Let's build it together.

— Sandra Kemayou
Mother. Coach. Builder. Home.

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